In an effort to take advantage of growing market trends, some business owners have begun to double dip into both distilling and brewing under the same roof. These hybrid operations, often referred to as brew-stilleries, offer a lot of opportunities for growth, marketing, and synergy if done properly.

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Hard Seltzer’s Untapped Potential

When a category explodes the way hard seltzers have, it’s typical to hear a lot of people call it a fad, or at least questioning its sustainability. You don’t generally find a lot of claims that a surging category still has untapped potential, and yet this may well be true of hard seltzer.

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