Our latest thinking on topics in the brewing and beverage industry.

Gen Z beer less

Why Does Gen Z Choose Beer Less Often?

Brewers are adapting to Gen Z’s slower beer adoption by diversifying into RTDs, hard seltzers, and flavored beers. IPAs’ bitterness deters some drinkers, but educating consumers on diverse beer styles remains key. Emphasizing beer’s variety alongside other beverages may help revitalize interest as Gen Z’s alcohol preferences evolve over time.

Read More
beer pour

The Continuing Evolution of the Beer Pour

The article explores the evolution of beer pouring techniques, from cask ale handpumps to nitrogenated Guinness pours, smooth flow taps, and multi-step pilsner methods, highlighting innovations, controversies, and the impact of consumer movements like CAMRA.

Read More
brewery engineering

Managing Brewery Operations during the Construction Phase

Your brewery is a dynamic environment on the best of days with material supply challenges, production issues, and shifting customer orders which drive schedule changes. Now add in project impacts from construction – this provides yet another layer of complexity!

Read More
Save for old IE.