Is Beer Sailing in Uncharted Economic Waters?
If there’s a single most important driver of where the beer market is headed, it’s how beer drinkers feel about the economy, as measured by the Consumer Sentiment index.
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Different Drums: Beer and Cannabis
Are beer drinkers and cannabis users the same consumer? They may have less in common than most people assume. This article investigates whether personality data can explain variation in the real-world geographic performance of both beer and cannabis.
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Roots of the Microsegmentation Revolution
It is the era of microsegmentation. Of drinks, of occasions, and maybe of consumers. What are the underlying dynamics that have changed to spark this revolution?
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Addressing the Can Shortage
In this piece we look at the can shortage effects, both direct and, perhaps even more so, indirect.
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The Bottlenecks in Can Supply
Several explanations have been offered for the challenges can manufacturers have faced in producing enough cans to meet demand. We decided to investigate which, if any of these, is the most significant in terms of creating the bottleneck (no pun intended).
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The Next American Temperance Movement: Closer Than We Think?
We may be only ten years or so away from the beginning of a slow revival of anti-alcohol sentiment in our society. It may be time to begin reminding Americans why responsible beer consumption is not a bad thing.
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