Are beer drinkers and cannabis users the same consumer? They may have less in common than most people assume. This article investigates whether personality data can explain variation in the real-world geographic performance of both beer and cannabis.
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It is the era of microsegmentation. Of drinks, of occasions, and maybe of consumers. What are the underlying dynamics that have changed to spark this revolution?
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In this piece we look at the can shortage effects, both direct and, perhaps even more so, indirect.
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Several explanations have been offered for the challenges can manufacturers have faced in producing enough cans to meet demand. We decided to investigate which, if any of these, is the most significant in terms of creating the bottleneck (no pun intended).
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We may be only ten years or so away from the beginning of a slow revival of anti-alcohol sentiment in our society. It may be time to begin reminding Americans why responsible beer consumption is not a bad thing.
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In this seemingly unstable new world we’re also seeing unprecedented adaptability, from relaxed restrictions on home delivery of beer to beer drinkers arranging “virtual happy hours” with friends.
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