Addressing the Mid-Market Gap

In the May/June issue of New Brewer magazine, contributor Greg Kitsock leads off his story about regional American craft brewers with the following quote from Natalie Gershon, vice-president of marketing for Kansas City’s Boulevard Brewing: “It’s a great time to be a beer drinker. But it’s a tough time to be an older brewer.”

Read More

Cannabis-Infused Beer: A Big Opportunity?

Beer and weed don’t mix. Or do they?Most adults who use both alcohol and cannabis report seldom using them on the same occasion, so in that sense the opening statement is more or less true. But in a marketing portfolio sense a lot of brewers are betting they’ll mix very well, and so the race is on to introduce cannabis-infused beers.

Read More
Save for old IE.