We may be only ten years or so away from the beginning of a slow revival of anti-alcohol sentiment in our society. It may be time to begin reminding Americans why responsible beer consumption is not a bad thing.
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In this seemingly unstable new world we’re also seeing unprecedented adaptability, from relaxed restrictions on home delivery of beer to beer drinkers arranging “virtual happy hours” with friends.
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Recently, on the Fermentation Beer & Brewing podcast, host Emma Inch discussed a saffron beer with the brand’s developer, Jake Balfour-Lynn.
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In the May/June issue of New Brewer magazine, contributor Greg Kitsock leads off his story about regional American craft brewers with the following quote from Natalie Gershon, vice-president of marketing for Kansas City’s Boulevard Brewing: “It’s a great time to be a beer drinker. But it’s a tough time to be an older brewer.”
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Beer and weed don’t mix. Or do they?Most adults who use both alcohol and cannabis report seldom using them on the same occasion, so in that sense the opening statement is more or less true. But in a marketing portfolio sense a lot of brewers are betting they’ll mix very well, and so the race is on to introduce cannabis-infused beers.
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A casual reader of headlines could be forgiven for coming to the conclusion that the alcoholic beverage market is drying up (pun probably intended).
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