Cannabis beverages are becoming popular in Canada and the U.S., offering a non-alcoholic alternative with growing appeal, especially among wellness-focused consumers. Evolving regulations and broader distribution are driving market expansion, making these drinks a significant emerging segment in the beverage industry.
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The brewing industry must embrace Big Data and AI to remain competitive in the digital age. AI can enhance production efficiency, optimize supply chains, and drive data-driven product development and marketing. Breweries should focus on building a robust data infrastructure and integrating it with partners to enable future innovations. By doing so, they can leverage AI to transform operations and gain a competitive edge in the evolving market.
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Local climate influences beer preferences, with lighter lagers like Japanese-style rice lagers becoming popular in warm regions. American craft breweries are embracing this trend, creating refreshing and food-friendly rice lagers using high-quality rice. These versatile beers have the potential to become staples in both restaurants and mainstream markets.
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Developing a successful innovation platform requires discipline above all else. All innovation should be designed to fit within the strategic missions of the company and needs to be aligned with a specific purpose within the competitive landscape from the start.
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A few factors to note with hard tea category growth include: lowering sugar content might not increase sales, high alcohol hits hard tea, and well-known brands create instant brand affinity.
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In this article we look at the key malt quality characteristics for different beer styles and whiskey, including what barley is available to the maltster, the protein and carbohydrate factors, unique features of distiller’s malt and the forthcoming innovation for malt forward beverages.
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