Hard Seltzer’s Untapped Potential

When a category explodes the way hard seltzers have, it’s typical to hear a lot of people call it a fad, or at least questioning its sustainability. You don’t generally find a lot of claims that a surging category still has untapped potential, and yet this may well be true of hard seltzer.

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Cannabis-Infused Beer: A Big Opportunity?

Beer and weed don’t mix. Or do they?Most adults who use both alcohol and cannabis report seldom using them on the same occasion, so in that sense the opening statement is more or less true. But in a marketing portfolio sense a lot of brewers are betting they’ll mix very well, and so the race is on to introduce cannabis-infused beers.

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