NA beers are substantially different from standard beers in the sense that they have no ethanol, and therefore have fundamentally different characteristics which require different criteria for evaluation.
Read More
Exploring the balance between brewer-driven and consumer-driven innovation in the beer industry, suggesting that true innovation addresses consumers’ unrecognized needs and requires patience, rather than simply responding to their current demands.
Read More
Cannabis beverages are becoming popular in Canada and the U.S., offering a non-alcoholic alternative with growing appeal, especially among wellness-focused consumers. Evolving regulations and broader distribution are driving market expansion, making these drinks a significant emerging segment in the beverage industry.
Read More
The brewing industry must embrace Big Data and AI to remain competitive in the digital age. AI can enhance production efficiency, optimize supply chains, and drive data-driven product development and marketing. Breweries should focus on building a robust data infrastructure and integrating it with partners to enable future innovations. By doing so, they can leverage AI to transform operations and gain a competitive edge in the evolving market.
Read More
Local climate influences beer preferences, with lighter lagers like Japanese-style rice lagers becoming popular in warm regions. American craft breweries are embracing this trend, creating refreshing and food-friendly rice lagers using high-quality rice. These versatile beers have the potential to become staples in both restaurants and mainstream markets.
Read More
Developing a successful innovation platform requires discipline above all else. All innovation should be designed to fit within the strategic missions of the company and needs to be aligned with a specific purpose within the competitive landscape from the start.
Read MoreThank you for your interest in working at First Key.
Long-term positive relationships are a primary objective at First Key. We are committed to a teamwork approach built on trust and communication to deliver quality work to each client. Are you:
Brewingwork.com is our online job board exclusive to the brewing industry and where we manage all our resumes.
sign up and add your resume
