To stay relevant in a fast-pivoting marketplace punched by the pandemic, foreign breweries are changing time-tested tactics. They’re swapping glass bottles for cans, embracing variety packs, collaborating with of-the-moment breweries, and experimenting with new ingredients. Here’s how foreign breweries are making imported beer feel important again.
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Omni-channel retail is a multichannel approach to sales and marketing that focuses on a seamless experience in ordering and fulfillment for the consumer through an integrated supply chain management system.
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There are a lot of trends happening in beer these days, some with proven legs and likely to endure, and others a little more suspect.
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With adult Gen Z’ers in the early years of their drinking lives (ages 21-23) people are already wondering if this generation will have a similarly dramatic impact as the Millennial Generation.
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It is the era of microsegmentation. Of drinks, of occasions, and maybe of consumers. What are the underlying dynamics that have changed to spark this revolution?
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Will the real hard seltzer drinker please stand up? Yes, we know there’s no such thing as one “real” hard seltzer drinker. But there are two emerging narratives about the people who typically drink hard seltzer, and more importantly, why they drink it.
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