Insights

Breweries are increasingly leveraging convenience stores to launch bold, high-ABV beers in 19.2-ounce cans, catering to consumers’ demand for convenience and unique flavors. This strategy allows them to test new products and attract a diverse customer base, resulting in noticeable sales growth and brand expansion.

The association between beer and sports in global culture is long-standing, and even profound. For many, rooting for a favorite team and enjoying a pint of a favorite beer are two sides of the same experience. It’s a connection so familiar that we often take it for granted.

Over the years we have observed common flaws in the processes used to gauge consumer reaction to potential recipes – or labels, or other marketing initiatives. So, if you’re planning on doing any consumer research along these lines, it would be good to be forewarned about some potential pitfalls to be avoided.

To be successful in an era of headwinds for the beer category, a brewery must also successfully develop its brand.