Gen Z: The Pendulum May Be Swinging Back
With adult Gen Z’ers in the early years of their drinking lives (ages 21-23) people are already wondering if this generation will have a similarly dramatic impact as the Millennial Generation.
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Roots of the Microsegmentation Revolution
It is the era of microsegmentation. Of drinks, of occasions, and maybe of consumers. What are the underlying dynamics that have changed to spark this revolution?
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Hard Seltzer Drinkers: The Blurring of Myth and Reality
Will the real hard seltzer drinker please stand up? Yes, we know there’s no such thing as one “real” hard seltzer drinker. But there are two emerging narratives about the people who typically drink hard seltzer, and more importantly, why they drink it.
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E-Commerce and Beer: How High is Up?
This article looks into the e-commerce platform Drizly (recently purchased by Uber) to breakdown the growth potential for e-commerce and beer.
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How Breweries are Adapting for Cold Weather and the Winter
The ongoing pandemic has forced breweries to constantly adapt. With winter here, agile breweries are again getting creative in drawing consumers.
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Might the Next Wave Be Malty?
In a market filled with aroma-forward pale ales and IPAs and kettle soured or mixed-fermentation beers, a logical question might be what comes next?
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