AI and Beer

Beer in the Era of Big Data and AI 

The brewing industry must embrace Big Data and AI to remain competitive in the digital age. AI can enhance production efficiency, optimize supply chains, and drive data-driven product development and marketing. Breweries should focus on building a robust data infrastructure and integrating it with partners to enable future innovations. By doing so, they can leverage AI to transform operations and gain a competitive edge in the evolving market.

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Craft Beer Has Arrived on the Sponsorship Playing Field

The association between beer and sports in global culture is long-standing, and even profound. For many, rooting for a favorite team and enjoying a pint of a favorite beer are two sides of the same experience. It’s a connection so familiar that we often take it for granted.

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Sevens, Eights, and Nines

Over the years we have observed common flaws in the processes used to gauge consumer reaction to potential recipes – or labels, or other marketing initiatives. So, if you’re planning on doing any consumer research along these lines, it would be good to be forewarned about some potential pitfalls to be avoided.

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