A brewery’s brand goes well beyond a sharp logo or catchy tagline. It’s the story of why a brewery is in business. Everything should reflect that story. That starts with the beer. Sustainable success will only come by consistently producing a high-quality product.
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The build team’s purpose is to manage and provide oversight on the many steps it takes to bring a craft brewery or brew pub from initial concept to brewing its first batch.
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The rules of beer brand building are being turned upside down again.
Microbreweries, as they were called then, began to emerge in the 1980s, and from the beginning their success defied the conventional wisdom.
Brewpubs are not only a place to sell beer, but as places to build brands – and, more significantly, they’re increasing in cultural importance as a Third Place, a term sociologists and others use to describe non-home, non-work environments where people gather for a social and civic engagement and to build a sense of community.
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