Product Innovation Strategies & Insights

Product Innovation

All the Light Moves: In Search of Sales and New Customers, Breweries Embrace Light Lagers

Many breweries are now producing light lagers to meet the growing consumer demand for low-calorie, easy-to-drink beers. These light lagers provide a refreshing alternative for beer enthusiasts and often feature unique ingredients and branding to stand out in the market. Breweries see these offerings as a way to attract a broader customer base and provide an approachable option in their taprooms and retail spaces.

Read More Topic:Marketing & Sales, Product Innovation

Challenges with Sensory Analysis of Non-Alcoholic Beers

NA beers are substantially different from standard beers in the sense that they have no ethanol, and therefore have fundamentally different characteristics which require different criteria for evaluation.

Read More Topic:Product Innovation, Quality

When it Comes to Innovation, Patience is Not a Luxury

Exploring the balance between brewer-driven and consumer-driven innovation in the beer industry, suggesting that true innovation addresses consumers’ unrecognized needs and requires patience, rather than simply responding to their current demands.

Read More Topic:Marketing & Sales, Product Innovation

The Emergence of Cannabis Beverages

Cannabis beverages are becoming popular in Canada and the U.S., offering a non-alcoholic alternative with growing appeal, especially among wellness-focused consumers. Evolving regulations and broader distribution are driving market expansion, making these drinks a significant emerging segment in the beverage industry.

Beer in the Era of Big Data and AI

The brewing industry must embrace Big Data and AI to remain competitive in the digital age. AI can enhance production efficiency, optimize supply chains, and drive data-driven product development and marketing. Breweries should focus on building a robust data infrastructure and integrating it with partners to enable future innovations. By doing so, they can leverage AI to transform operations and gain a competitive edge in the evolving market.

Read More Topic:Supply Chain, Engineering, Strategy & Finance, Marketing & Sales, Product Innovation

All the Rice Moves: The Surge of Japanese-Style Lagers

Local climate influences beer preferences, with lighter lagers like Japanese-style rice lagers becoming popular in warm regions. American craft breweries are embracing this trend, creating refreshing and food-friendly rice lagers using high-quality rice. These versatile beers have the potential to become staples in both restaurants and mainstream markets.