Product Innovation Strategies & Insights

Product Innovation

Sweet Success…For Breweries, Soda Is Becoming an Economic Boon

To reach broader audiences and appeal to drinkers of every age, breweries are producing flavorful sodas that are as compelling as craft beers.

Read More Topic:Strategy & Finance, Marketing & Sales, Product Innovation

Efficient Approaches to Improve No- and Low-Alcohol Beer Production

Lower-alcohol beer can be produced through various methods, including limiting fermentable sugar formation during mashing, halting fermentation before all sugars are converted, using yeast strains unable to ferment certain sugars, and removing alcohol via vacuum distillation or membrane filtration.

Read More Topic:Product Innovation, Quality

All the Light Moves: In Search of Sales and New Customers, Breweries Embrace Light Lagers

Many breweries are now producing light lagers to meet the growing consumer demand for low-calorie, easy-to-drink beers. These light lagers provide a refreshing alternative for beer enthusiasts and often feature unique ingredients and branding to stand out in the market. Breweries see these offerings as a way to attract a broader customer base and provide an approachable option in their taprooms and retail spaces.

Read More Topic:Marketing & Sales, Product Innovation

Challenges with Sensory Analysis of Non-Alcoholic Beers

NA beers are substantially different from standard beers in the sense that they have no ethanol, and therefore have fundamentally different characteristics which require different criteria for evaluation.

Read More Topic:Product Innovation, Quality

When it Comes to Innovation, Patience is Not a Luxury

Exploring the balance between brewer-driven and consumer-driven innovation in the beer industry, suggesting that true innovation addresses consumers’ unrecognized needs and requires patience, rather than simply responding to their current demands.

Read More Topic:Marketing & Sales, Product Innovation

The Emergence of Cannabis Beverages

Cannabis beverages are becoming popular in Canada and the U.S., offering a non-alcoholic alternative with growing appeal, especially among wellness-focused consumers. Evolving regulations and broader distribution are driving market expansion, making these drinks a significant emerging segment in the beverage industry.