The most notable finding in the recent Gallup Poll is the dramatic rise in adults viewing moderate drinking as harmful, suggesting a shift in public perception and potential actions for the alcohol industry.
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As affordability and moderation become key issues, breweries are shrinking can and bottle sizes to prove that big taste comes in small packages.
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Breweries are using pop-ups to boost revenue by utilizing existing spaces, reducing costs, and attracting new customers. This approach offers flexibility and growth opportunities without long-term commitments
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The low alcohol (“lo”) beer segment is gaining traction, complementing the growing interest in no-alcohol beers. This growth is driven by consumer preferences and propelled by tax incentives, traditional beer styles, and brewer innovation.
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Brewers are adapting to Gen Z’s slower beer adoption by diversifying into RTDs, hard seltzers, and flavored beers. IPAs’ bitterness deters some drinkers, but educating consumers on diverse beer styles remains key. Emphasizing beer’s variety alongside other beverages may help revitalize interest as Gen Z’s alcohol preferences evolve over time.
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To reach broader audiences and appeal to drinkers of every age, breweries are producing flavorful sodas that are as compelling as craft beers.
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