Our latest thinking on topics in the brewing industry.
Some of the most talked about beer industry stories in the last few years relate to brewery transactions. It’s clearly big news when the likes of Anheuser-Busch InBev, MolsonCoors and Heineken make strategic acquisitions.
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To improve profits in today’s beer industry breweries must find new ways to control costs, boost revenue and tap previously hidden catalysts for growth. However, that’s easier said than done. It takes time and effort to develop a playbook that works.
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In today’s ever-changing consumer market, craft breweries are becoming increasingly prominent. As a result of this growing trend, we thought it would be useful to engage current, and future, craft brewery owners on the different approaches used in craft brewery valuations.
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A brewery’s brand goes well beyond a sharp logo or catchy tagline. It’s the story of why a brewery is in business. Everything should reflect that story. That starts with the beer. Sustainable success will only come by consistently producing a high-quality product.
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In the May/June issue of New Brewer magazine, contributor Greg Kitsock leads off his story about regional American craft brewers with the following quote from Natalie Gershon, vice-president of marketing for Kansas City’s Boulevard Brewing: “It’s a great time to be a beer drinker. But it’s a tough time to be an older brewer.”
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Beer and weed don’t mix. Or do they?Most adults who use both alcohol and cannabis report seldom using them on the same occasion, so in that sense the opening statement is more or less true. But in a marketing portfolio sense a lot of brewers are betting they’ll mix very well, and so the race is on to introduce cannabis-infused beers.
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For years most North American drinkers and brewing industry experts viewed the non-alcoholic (NA) beer sector as a distant afterthought, if they considered it at all. Given the bland flavour profile and absence of buzz-related effects the limited number of NA beers available lacked appeal.
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From time to time, the brewing industry has faced situations where concerns have surfaced about the health impact of a particular compound that may be present in beer and other foods and beverages.
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