Our latest thinking on topics in the brewing and beverage industry.

brewery planning phase

The Planning Phase: A Key for Your Project’s Success

As your brewery or beverage company considers major operational changes to meet business goals, having a proactive project management approach is essential. As part of that approach, the Planning Phase of any project is the most critical phase. Dedicating the appropriate development time, involving the right resources, and doing the right level and scope of “homework” at this early stage is the secret to final project success. 

Read More

All the Light Moves: In Search of Sales and New Customers, Breweries Embrace Light Lagers

Many breweries are now producing light lagers to meet the growing consumer demand for low-calorie, easy-to-drink beers. These light lagers provide a refreshing alternative for beer enthusiasts and often feature unique ingredients and branding to stand out in the market. Breweries see these offerings as a way to attract a broader customer base and provide an approachable option in their taprooms and retail spaces.

Read More
brewery supply chain

Supply Chain: The Secret Weapon in Beer

Breweries are facing significant challenges due to rising supplier costs and fierce competition. The July 2024 National Beer Wholesaler Association (NBWA) Beer Index highlights a contraction in the craft beer sector, in contrast to growth in other segments. To survive and thrive, middle-market breweries must revamp their supply chains, establishing strategic partnerships and embrace technology to enhance efficiency, reduce costs, and improve market access.

Read More
beer consumer insights

The Godfathers of Beer Consumer Insights

Russell L. Ackoff and James R. Emshoff’s paper “Advertising Research at Anheuser-Busch, Inc. 1968-1974” revolutionized beer marketing by categorizing drinkers into types, such as Reparative and Social. Their insights informed iconic campaigns like Miller Time and This Bud’s For You, highlighting the lasting impact of their work as the 50th anniversary approaches.

Read More
Save for old IE.