Our latest thinking on topics in the brewing and beverage industry.

AI beverage forecasting

How AI is Revolutionizing Demand Forecasting in Beverage Supply Chains

Artificial intelligence is transforming demand forecasting in the beverage supply chain by enabling more accurate predictions through diverse data sources and real-time analysis. This shift enhances operational efficiency, reduces waste, and aligns production with consumer demand across various beverage categories.

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Gen Z beer less

Why Does Gen Z Choose Beer Less Often?

Brewers are adapting to Gen Z’s slower beer adoption by diversifying into RTDs, hard seltzers, and flavored beers. IPAs’ bitterness deters some drinkers, but educating consumers on diverse beer styles remains key. Emphasizing beer’s variety alongside other beverages may help revitalize interest as Gen Z’s alcohol preferences evolve over time.

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