A wider view of the strategic options available for your Acquisition or Divestiture

In addition to the highly trained consultants and analytical tools that general accountants and management consultants have, we bring deep industry knowledge and a vast network of relationships that enable us to provide a wider range of the strategic options available. Whether it be an Acquisition or a Divestiture, understanding your place in the market and the potential strategic options available to you, is how we add value.


Industry leaders are constantly re-evaluating their businesses, examining internal resources and external market conditions with a view to identifying strategic options that will help them achieve their objectives. First Key can identify and evaluate quality take-over targets or merger candidates that provide an optimal fit with our clients’ strategic plans. Our services include:

Strategy Development

We are familiar with the common beer industry issues and barriers and can provide clear insight into deal structures, and practical negotiating strategies.

Target Search and Screening

Through our vast global network, we search for potential targets or strategic partners. We handle all communications on a confidential basis until the short list is completed and you’re ready to be revealed.

Financial Analysis

Our financial analysts will develop a financial model for valuation and synergy analysis to help prepare for pricing negotiations. As industry experts who are intimately familiar with the brewing business, we can test assumptions and representations for reasonableness to ensure your ROI is achieved.

Deal Structuring and Negotiation

We will work with your legal counsel to advise on various issues that should be considered in drafting the memorandum of understanding or letter of intent.

Due Diligence

We are able to carry out detailed financial and operational due diligence tailored to your specific needs.

Post Acquisition Integration

We can help you prioritize and implement the short list of critical integration actions that need to be completed to realize the ROI on your deal.


Sometimes, selling a brewery is the right strategic choice. With our brewing industry network and expertise, we can help you identify and articulate “industry values” that others may miss, and systematically screen potential buyers to find the best fit and price for your business.

Clients hire us with several goals in mind: to maximize net proceeds, ensure transaction closure and achieve the best possible terms with confidentiality, speed and minimal burden on ownership and management.

Running the Process

From strategy development through to closing the deal, adding value and piece of mind to all the phases of the process is what we do, including:

  • Preparing the initial teaser and target circulation list
  • Securing and documenting all confidentiality agreements and related communications
  • Preparing and issuing the Confidential Information Memorandum
  • Evaluating letters of intent and preliminary offers
  • Running the data room to support buyer due diligence
  • Assisting with the deal structuring and negotiation tactics

Deal Closing

In deal making, time is the enemy. Hazards, including economic shocks or developments within our clients’ business or markets, can befall a deal with the passage of time. Therefore, the quicker the transaction and the greater the momentum we can foster, the lower the risk of failure to close.

We work tirelessly to maintain deal momentum, while minimizing the burden on management-time through regular weekly meetings and deal progress reports.