We have a track record of putting buyers and sellers together.

Clients hire us with several goals in mind: to maximize net proceeds, ensure transaction closure and achieve the best possible terms with confidentiality, speed and minimal burden on ownership and management. We work tirelessly for you and, with our strong brewing industry network, we have a track record of putting buyers and sellers together.

Industry leaders are constantly re-evaluating their businesses, examining internal resources and external market conditions with a view to identifying strategic options that will help them achieve their objectives. We can help you identify and evaluate quality take-over targets or merger candidates that provide an optimal fit with your strategic plans. Our services include:

Strategy Development

We help you evaluate current and future operations, determine objectives and strategy, set up criteria and deal tactics. We are familiar with the common issues and barriers and provide clear insight into deal structure and restructuring plans.

Target Search and Screening

Through our domestic and overseas network, we help clients search for potential targets or strategic partners. Our financial analyst will develop a financial model for valuation and synergy analysis to help you develop a strategy for pricing negotiations to ensure a reasonable ROI is achieved. We can also advise on various issues that should be considered in drafting the memorandum of understanding or letter of intent.

Due Diligence

We are able to carry out detailed financial and operational due diligence tailored to your specific needs.


Our extensive practical experience will provide clients with full support during the negotiation process. We can assist you in developing the deal structure and key negotiation tactics. Our experience in many cultures and effective communication skills will contribute to the success of the deal.

Deal Closing

We will speed up the deal closing process and minimize the burden on management time – in deal making, time is the enemy. Hazards, including economic changes or developments within our clients’ businesses or markets, can befall a deal with the passage of time. Therefore, the quicker the transaction and the greater the momentum we can foster, the lower the risk of failure to close.


We can help you prioritize and implement the short list of critical integration actions that need to be completed to realize the ROI on your deal.


Sometimes selling or separating organizations is the right strategic choice. With our network and expertise, we can help you systematically screen potential buyers to find the best fit and price for your business. As with acquisitions, we can support you from strategy development through to closing the deal, adding value and peace of mind to all the phases of the process.

Why Choose First Key?

Industry Specialization:

First Key is an international consulting firm specializing exclusively on the brewing industry. Over the last 30 years we have provided a wide range of services to many brewing companies around the world. This dedication to a single industry has enabled us to develop a brewing industry knowledge base and global network of contacts unmatched by any of our competitors.

Independence and Objectivity:

We are purely a consulting firm, independent of any brewer or supplier to the brewing industry. As a “truly independent” consultant with absolutely no conflicts of interest or ties to interested groups or potential buyers, First Key is able to provide highly objective transaction advice with a genuine goal of maximizing the deal outcome for our clients. They value this independence and transparency as much as our deep industry knowledge and vast network of industry contacts.