After years of growth our clients award-winning brands were experiencing sales decline, a fragmented brand presence, and inefficiencies in distribution. First Key was engaged to conduct a commercial business assessment to identify opportunities for volume and revenue growth as well as cost reduction.
First Key worked with the client to streamline their product portfolio, sharpen brand messaging, and introduced a data-driven approach to pricing and trade investments. Customer coverage was expanded by introducing an omni-channel contact & coverage strategy that integrated digital, retail, and on-premise account coverage.
First Key designed a strategic business plan for the client that would realize:
+40% year-over-year sales volume growth within 12 months
+50% expansion in on-premise account coverage, expanding customer engagement
+30% increase in gross margin through improved trade terms and pricing strategies
+60% growth in digital engagement, revitalizing brand awareness
