A regional brewery having received multiple medals in national competitions for their beers focused on light lagers, engaged First Key to help them to identify opportunities to grow sales through reviewing brand strategy, presentation, promotion, and general marketing efforts. First Key consultants visited both the client as well as competing breweries to help with developing a comprehensive market assessment and analysis. Multiple recommendations were made including broadening the targeted competitive set, making a moderate but real shift in brand positioning to reflect more adventurous themes, ensuring the taproom experience was more brand-immersive, and incorporating more intangible imagery reflecting the brewery’s brand values and personality into their online presence. The report identified actionable opportunities to strengthen their branding and marketing for future success.
