First Key was engaged to deliver a market evaluation for a European malting company that was considering expansion. The goal was to develop an understanding of domestic and international market characteristics, scale and opportunities, and deliver a comprehensive Market Evaluation for the capacity increase. First Key looked at the production estimates in relevant regions, malt usage by brewers and distillers and demand analysis in various regions. The report detailed the competitive environment, the changes in malting capacity and malting barley supply.
