The assignment required an assessment of the political and economic environment and distribution channels in the country for a 10 million hL/yr brewing company. It also entailed a complete marketing, technical, operations and financial due diligence on the acquisition company. First Key delivered a “complete picture” report on the investment opportunity including recommendations for streamlining promotional spending and re-focusing the brand portfolio, financial proformas, required technical up-grades, and overall joint-venture observations.
