Faced with the challenge of entering the competitive brewing industry, the Client, a private investment group, had acquired approximately 300 acres in a region rapidly emerging as a destination for affluent visitors. Despite their ambition, the Client lacked prior experience in brewing and required a robust, data-driven roadmap to validate the business opportunity and secure stakeholder confidence.
First Key conducted an on-site assessment, gathering intelligence on local market dynamics and the competitive landscape. This process informed the development of a commercial and brand strategy, as well as a detailed roadmap for maximizing the value of the land parcel. The deliverable was a rigorous Brewery and Beerhall/Taproom Business Plan and Feasibility Study with integrated market, technical, and financial analyses, providing the Client with actionable insights and a clear path forward.
First Key’s analysis demonstrated the venture’s profitability potential, equipping the Client with a comprehensive plan suitable for presentation to lenders and prospective partners. The study identified quantifiable opportunities for market entry and growth, positioning the Client to capitalize on the region’s rising demand for destination breweries. The Client retained First Key for ongoing guidance, underscoring the value of strategic partnership in unlocking new business ventures.
