The Client, a leading hotel investment and management firm, faced a pivotal challenge as they sought to diversify their portfolio by developing a new brewery in a town with no existing brewery presence. This strategic move aimed to complement their established hotel and lodging business. However, to advance the project, the Client needed to present a robust business case to secure financing, requiring credible market forecasts and validation of financial projections. The absence of local benchmarks and the need for tailored consumer insights made this a complex undertaking.
First Key was engaged to address these challenges through a solutions-oriented, data-driven methodology and providing analysis in beer consumer dynamics while developing a custom forecasting model that integrated local population and hospitality data. This comprehensive approach enabled accurate projections of business performance and beer sales. The First Key team delivered a full report, including detailed analysis and insights. Strategic collaboration and rigorous analysis ensured that every recommendation was grounded in market realities and growth opportunities.
As a result, the Client gained the confidence and evidence needed to secure additional financing for the brewery project. The analysis confirmed the business and financial viability of the venture, providing custom insights into consumer dynamics and market potential. The validated projections empowered the Client to move forward decisively, unlocking a new revenue and growth stream.
