Building on market research, First Key conducted strategic planning sessions with the client to develop nearly every aspect of the commercial plan for a new craft brewery. Areas of focus included brand development, corporate identity and alignment, creative development, execution strategy, public relations, the on-site customer experience, sales management, sales territory and retail account development, digital media strategy, human resources (including creation of the HR manual), staff training and the launch plan. We also assisted in the development and execution of these elements over a period of two years.
