Business Plan and Feasibility Study

A successful brewpub operator planning to build a new craft brewery and expand into the retail packaged beer market called on First Key to draw up an expansion strategy and feasibility study to be presented to potential investors. This included development of a preliminary plant layout, capital cost estimates, volume, pricing and costing estimates. The project required significant research and analysis of industry trends and competition as well as consultation with multiple internal and external parties including the local government authorities, trade associations and industry participants.