Do Your Brewery Operations Reflect Your Brand?

A brewery’s brand goes well beyond a sharp logo or catchy tagline. It’s the story of why a brewery is in business. Everything should reflect that story. That starts with the beer. Sustainable success will only come by consistently producing a high-quality product.

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Addressing the Mid-Market Gap

In the May/June issue of New Brewer magazine, contributor Greg Kitsock leads off his story about regional American craft brewers with the following quote from Natalie Gershon, vice-president of marketing for Kansas City’s Boulevard Brewing: “It’s a great time to be a beer drinker. But it’s a tough time to be an older brewer.”

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