The assignment required an assessment of the current performance and future prospects for the Russian beer market and its major competitors; a capex/capacity review/audit of 2 existing plants and one plant acquisition target for the brewery in question; and an assessment of their market growth plans/strategies including the brand portfolio, pricing, sales, and management. We provided a team of 2 specialists in marketing strategy and facilities/brewing for the assignment and delivered a fully integrated report evaluating the investment opportunity and identifying key issues.
