From the drawing board to final completion. We began with a detailed business plan, and built a brand and sales strategy for the brewery. This included defining the brand, package design, development of marketing and advertising campaigns, brand execution strategy, creating sales management systems and targeted customer lists, staff sales training, and developing customer relationship management (CRM) systems. At the same time, we organized the technical aspects of the brewery itself, including site building and engineering, equipment selection and procurement, product development and analysis, and complete installation and commissioning of all related equipment.
